Description
This book is a practical field guide for managers, leaders, and entrepreneurs who want to sharpen how they think, decide, and execute. Drawn from real conversations on Ben Olmos’s podcast, DissedMedia: A Startup Story, these ten chapters turn modern leadership challenges into clear, usable frameworks. You’ll learn how to coach for performance, build around an exact ideal customer, craft repeatable strategy, scale without breaking your team, design incentives that reward the right behavior, use AI responsibly, and execute when the plan changes.
Inside, you’ll learn how to:
- Break performance plateaus with coaching that actually works
- Define an exact ideal customer and build messaging people repeat
- Scale without chaos using systems that beat heroics
- Treat fundraising like a disciplined, regulated sales process
- Use AI as a force multiplier without outsourcing judgment


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