10 Topics To Help Manager, Leaders, & Entrepreneurs Get Better @ What You Do
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The Daily Pitch Shop
Ben Olmos PhD
Ben Olmos, PhD, is a business operator, educator, and media founder focused on helping managers, leaders, and entrepreneurs execute at a higher level. He brings more than 30 years of experience in the consumer packaged goods industry and more than 20 years in higher education, where he has taught over 75 courses to students from the undergraduate to doctoral level.
Ben’s work sits at the intersection of leadership, operations, and strategy. He has taught and coached across management, leadership, human resources, supply chain operations, project management, sales, and marketing, with a practical emphasis on what actually works in real organizations.
In 2023, Ben founded DissedMedia and launched The Daily Pitch, a website dedicated to leadership insights and practical business guidance. To chronicle his own startup journey, he also started the podcast DissedMedia: A Startup Story, where he shares what it’s like to build and run DissedMedia while interviewing founders and operators who offer real-world lessons and frameworks readers can use. His writing and teaching style is direct, practical, and built for people who want better decisions, better execution, and better results.
This book gives managers, leaders, and entrepreneurs a practical set of frameworks to think clearer, decide faster, and execute more consistently. Across ten focused topics, you’ll learn how to coach for performance, build around an exact ideal customer, create repeatable strategy, scale without chaos, design incentives that drive the right behavior, and use AI responsibly, all with an emphasis on real-world execution when the plan changes.
Readers will learn how to:
Coach employees in a way that improves performance and accountability
Define an ideal customer and sharpen messaging that actually sticks
Build a repeatable strategy you can execute and measure
Scale teams and operations with systems that reduce firefighting
Design incentives that reward the right behaviors and outcomes
Make better decisions under pressure using simple frameworks
Use AI as a force multiplier without outsourcing judgment
Lead teams with clarity, consistency, and follow-through
My Why for This Book
For many years, I have thought about putting a book together but was never quite sure how I wanted that to come together. Considering how my business and academic journey got started, I felt there was a story there, but I wasn’t sure it was interesting enough to fill a book. I then considered writing about the lessons I have learned in the more than 30 years I have worked in the consumer packaged goods industry, but felt focusing on just one industry might be perceived as limiting, despite how broadly the lessons might be. I then considered writing something that had more of an academic focus but felt practitioners might see it as too theoretical with no practical application. After some internal deliberation, I settled on ten topics that draw from my conversations with thought leaders on my podcast, DissedMedia: A Startup Story.
The podcast was something I started when I launched my startup DissedMedia Corporation. I have always been fascinated by the stories behind the success or failure of companies as well as the people who are a part of them. I thought, wouldn’t it be a fun and interesting experiment to chronicle my own success or failure. What if people had a chance to listen to the story of a startup company from the ground up?
The podcast was never intended to be the primary focus of what DissedMedia was attempting to become, so I really didn’t put much energy into it at first. Instead, I focused on putting together our flagship product, a website called The Daily Pitch. Its focus is delivering articles that, as our mission statement states, “Helping managers, leaders, and entrepreneurs get better at what they do.” Since 2023, I have poured nearly all the energy and effort I invest into DissedMedia into The Daily Pitch, and I have learned a ton. As someone who is very self-serving, I focused on getting better at writing on topics that would be interesting to my audience, which I defined in the mission statement. I learned about SEO, got better at running a website, explored how to put together a functional newsletter, focused on social media content management, e-commerce, online learning platforms, and drop ship merchandising.
As I explored each of these things I would put together business updates either in short videos posted on social media, or through podcast episodes. It was not until mid 2025 that I attended an event that shifted my paradigm about what I was doing with DissedMedia. For more than a year, I focused my attention on building website traffic. Partly because it was my writing outlet but also because I was making progress, though not nearly enough to truly matter. Anyhow, I saw an ad on Facebook for an event in Atlanta called VidFest. It was a weekend event hosted by the founders of PodFest that was going to be focused on YouTube creators. Because I was interested in how I could improve my social media strategy, and YouTube was something I did not feel I was utilizing well, I decided to make the investment and attend. Suffice it to say, I would probably not be writing the foreword of this book had it not been for that ad.
Attending that event sparked a wave of interest and helped me realize some elements I was missing in building DissedMedia. It made me realize that I was ignoring some of the assets I had at my fingertips, and I was ignoring the one thing that got me interested in media in the first place; podcasting.
By the time the weekend ended at VidFest, I was committed to getting back on the mic and getting more serious about my podcasting efforts. Whether I had a guest or not, I was going to leverage the tools I had accumulated and put out an episode once a week to get back on track with podcasting. I was also going to move from just doing audio to also adding video podcasting to the mix. From that moment on, each episode I recorded would be published in audio format for all the major podcast platforms, but I would also include video to reach new audiences through platforms like YouTube, TikTok, and Instagram.
After a few episodes of migrating my podcast to audio and video, and with some outreach I did to connect others I met at VidFest, I began to get emails from people interested in being on the show. I took every opportunity to book guests that reached out to me. Guests were often reaching out because they had something to promote, but I felt each guest also had their own startup story to tell and I wanted to hear it. I’ve always enjoyed meeting new people and talking with them to learn more about what they do. I knew I could work their story into their promotional ambitions, so that’s what I did. I talked, I listened, and I learned.
As these stories were collected and I listened to them again through editing, I realized that there were themes being developed. There were common topics that would come up across different guests working in different industries with different backgrounds. There were things that were just innate because people and/or problems transcend industries. That is when it hit me. That book that I’ve thought about should be about these topics that I have been discussing with others. These topics keep coming up because they are ever present in the things we are working on.
I feel there is a good chance that as a business leader you too have come across at least one of the topics covered in this book. Maybe you felt you were the only one that thought about some of these topics, or maybe there is something here you’ve heard about and wanted more insight on. Regardless, I felt these topics were worth some attention, and I felt I could share some of what I know in an attempt to help you get better at what you do.
What I have tried to do with this book is provide my own professional insights shaped by my more than 30 years of professional experience working with top leaders at some of the most well-known consumer product companies in the world. I am also drawing from my experience as an adjunct professor having taught in higher education consistently for more than 20 years. In an effort to raise the bar, I also tapped into my research instincts used when earning my PhD to reinforce topics with a scientific perspective as well. At the end of each chapter, I include links to research I used putting this work together just in case you want to dig deeper into the science.
I hope you enjoy this book as much as I have enjoyed putting it together. From the wonderful conversations I have had with some really amazing thought leaders, to the insightful research that backs up these points of view, this has really been a fun project. Enjoy.